Effective date: June 21, 2026
Site ownership. This website, panelupgradecost.com, is owned and operated by Direct Home Holding Company LLC, located at 518 S 2420 W, Provo, UT 84601. References in this policy to "Direct Home," "we," "us," or "our" mean Direct Home Holding Company LLC.
This Privacy Policy explains how Direct Home Holding Company LLC collects, uses, shares, and protects the information you provide when you request a free quote or otherwise interact with our website and services.
Direct Home Holding Company LLC ("Direct Home," "we," "us," or "our") DOES NOT share customer opt-in information, including phone numbers and consent records, with any affiliates or third parties for marketing, promotional, or any other purposes unrelated to providing our direct services. All text messaging originator opt-in data and consent is kept strictly confidential and is used only to deliver the messages you have asked to receive. The only parties who ever touch this data are the SMS aggregators and providers that deliver those messages on our behalf.
Direct Home is a home-improvement referral service. We connect homeowners with vetted, licensed, independent local installers and contractors — including main electrical panel upgrades through this website, and solar, roofing, windows, artificial turf, and pools through our other properties. We handle the outreach, communication, and scheduling, and we book your free in-home consultation; a vetted local installer then performs the consultation and any work under a separate agreement with you. We do not install, manufacture, or warranty the work ourselves. References to "Direct Home" mean Direct Home Holding Company LLC, located at 518 S 2420 W, Provo, UT 84601.
When you request a free quote or contact us, we collect the information you choose to provide, including:
We also collect limited technical information automatically through cookies and analytics, such as your device type, browser, referring page, IP address, and how you interact with the site.
By opting in to our SMS messaging program, you agree to receive text messages related to the services you requested. This messaging program sends service-related and, if you opt in, promotional messages to people who submit a request to Direct Home Holding Company LLC through our website at https://panelupgradecost.com or our scheduling forms and who have explicitly opted in to receive SMS notifications; opt-in is collected via web forms with a dedicated checkbox for SMS consent. SMS messages are sent through our messaging platform (currently HighLevel). We offer two separate, optional consent options on our web form, each with its own checkbox:
SMS data-protection statement. No mobile information will be shared with third parties/affiliates for marketing/promotional purposes. Information sharing to subcontractors in support services, such as customer service, is permitted. All other use case categories exclude text messaging originator opt-in data and consent; this information will not be shared with any third parties, other than the aggregators and providers of the Text Message services.
We use cookies and similar technologies to keep the site functioning and to understand how visitors use it. We use Google Analytics 4 (GA4), which sets cookies and collects usage data such as pages viewed, events triggered, approximate location, and device information. You can manage your cookie preferences at any time through the Manage Cookies control in our footer, control cookies through your browser settings, and opt out of Google Analytics with the Google Analytics Opt-out Browser Add-on. Learn more at Google's Privacy Policy.
To document that consent was freely and knowingly given, we use independent third-party lead-certification services on our forms:
We share the information you provide as follows:
Because we share the contact and project details you submit with matched installers, depending on where you live this sharing may be treated as a "sale" or "sharing" of personal information under laws such as the California Consumer Privacy Act (CCPA/CPRA). You can opt out at any time — see Your Privacy Choices below. This does not apply to your SMS opt-in or text-messaging consent data, which we never sell or share for marketing (see the notices above).
You have the right to opt out of the "sale" or "sharing" of your personal information as those terms are defined under applicable law. To exercise this right, use our Your Privacy Choices page or email support@directhome.ai with the subject "Do Not Sell or Share." California residents should also review our California Privacy Notice.
We maintain reasonable administrative, technical, and physical safeguards — including access controls and encryption of sensitive data in transit — to protect your information. No method of transmission or storage is 100% secure, but we work to protect your information using commercially acceptable means.
We retain your information for as long as needed to fulfill your request, maintain consent records, comply with our legal obligations, resolve disputes, and enforce our agreements — generally for at least five (5) years for consent and lead records. When information is no longer needed, we take reasonable steps to delete or de-identify it.
You may, at any time:
Depending on where you live, you may have additional rights under applicable privacy laws (such as the CCPA/CPRA). To exercise any right, contact us using the details below; we will respond as required by law and will not discriminate against you for exercising a right.
Our website and services are intended for adults (18+). We do not knowingly collect personal information from children. If you believe a child has provided us information, please contact us so we can delete it.
Our website may link to third-party websites. We are not responsible for their privacy practices and encourage you to review their policies. This policy applies only to information collected by Direct Home Holding Company LLC.
We may update this Privacy Policy from time to time. When we do, we will revise the effective date above. Material changes will be reflected on this page.
Questions, opt-out requests, or deletion requests can be sent to:
By using our website and services, you consent to this Privacy Policy.